About one in six India has some kind of hearing loss. Experts believe that 37% of the hearing loss experienced by individuals was caused by preventable and repeated exposure to loud noise that is known as Noise-induced Hearing Loss. 

Preventable hearing loss occurs when the Cochlea (the organ that sense sound) located in the Inner Ear is damaged by the repeated exposure to loud sounds.

By becoming more aware of the sounds you are listening to and for how long, the risks of acquiring a Noise-induced Hearing Loss can be significantly reduced. Go to our Hearing Aid Center website for more information on how to look after your hearing to reduce the chances of having a hearing loss.